Last Updated: March 2025
The Toy Kings (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable data protection laws. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.
- Information We Collect
We collect and process the following types of personal data:
- Personal Information: Name, email address, phone number, and billing/shipping address.
- Payment Information: Payment details (processed securely by third-party payment providers; we do not store credit/debit card information).
- Order Information: Details about purchases, transactions, and order history.
- Account Information: If you create an account, we collect your login credentials and preferences.
- Technical Data: IP address, browser type, device information, and website usage statistics via cookies and similar tracking technologies.
- How We Use Your Information
We use your personal data for the following purposes:
- Order Processing: To fulfil and deliver your orders, process payments, and send order confirmations.
- Customer Support: To provide assistance, respond to inquiries, and resolve issues.
- Marketing & Promotions: To send promotional emails, special offers, and newsletters (you can opt out at any time).
- Website Improvement: To analyse website performance, user behaviour, and improve our services.
- Legal & Security Purposes: To comply with legal obligations, prevent fraud, and enhance security.
- Legal Basis for Processing
We process your personal data under the following legal bases:
- Contractual Necessity: To fulfil our contractual obligations when you place an order.
- Legitimate Interests: To improve our services and provide customer support.
- Legal Obligations: To comply with applicable laws and regulations.
- Consent: When you opt-in to receive marketing communications.
- Sharing Your Information
We do not sell your personal data. However, we may share your information with:
- Service Providers: Third-party payment processors, couriers, and IT service providers who help us operate our business.
- Legal Authorities: When required by law or to protect our rights, property, or safety.
- Business Transfers: If we sell or merge our business, your data may be transferred to the new entity.
- Data Security & Retention
- We implement appropriate security measures to protect your personal data from unauthorised access, loss, or misuse.
- We retain your data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
- Your Rights
You have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request corrections to inaccurate or incomplete data.
- Erasure: Request deletion of your data where applicable.
- Restriction: Request limited processing of your data.
- Objection: Object to processing based on legitimate interests or direct marketing.
- Data Portability: Request transfer of your data to another provider.
- Withdraw Consent: If processing is based on consent, you can withdraw it at any time.
To exercise these rights, please contact us at customerhelp@thetoykings.co.uk.
- Cookies & Tracking Technologies
We use cookies and similar tracking technologies to improve user experience and analyse website traffic. You can manage cookie preferences through your browser settings.
- Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.
- Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on our website with a revised “Last Updated” date.
- Contact Us
If you have any questions or concerns about this Privacy Policy or your data, please contact us at customerhelp@thetoykings.co.uk
By using our website and services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.